Roush Fenway Racing's full-service licensing program provides all the tools necessary to broaden exposure and capitalize on the explosive popularity of NASCAR races. By granting third parties the right to use motorsports-related marketing vehicles tied to a sponsor's brand identity, a sponsor can extend the reach of its brand outside the realm of the track. Corporate and product endorsement opportunities are endless with Roush Fenway Racing's group of successful drivers. This well-respected group offers guidance on a spectrum of topics both on and off the track, allowing a sponsor to hone in on the attention of various demographic sectors.